The huge generational shift that came with the millennial population coming of age and entering the workforce was once regarded with apprehension. Employers wondered how they would have to adapt in order to attract this generation of young adults, who were preparing to fill in the workforce gap created by the retiring Baby Boomer population.

According to the Pew Research Center, millennials are the largest generation in the U.S. labor force as of 2019, making up 1 in 3 American workers, or 35%. Pew Research Center defines the millennial generation as those born between 1981 and 1996, which comprises an estimated 72.1 million people.

With the youngest of the Baby Boomers turning 57 in 2021, their percentage of the workforce population is on track to decrease exponentially over the next decade. Meanwhile, millennials will be busy climbing the corporate ladder. Because of this, it’s important for employers to understand how millennials think, and what appeals to them when choosing a job.